More than 40 bike athletes faced off with secret X-BIONIC® prototypes. Without knowing what it would do to them, they put the innovation against their skin – then sent out their honest assessment on social media. Just the way it should be. Because every X-BIONIC® product also has to convince the harshest testers in the world: the bike athletes themselves.
Check out the video from our Event at the Eurobike Demo Day
The biggest cycling show in Europe opened the gates this week and started with the Demo Day. X-BIONIC® was there as usual to present the latest products and to offer test sets featuring the YUT:AS secret. We invited 40 exclusive selected participants among all applications we received for this great event. Everyone was excited about the upcoming tests and the weather looked promising too.
After a short briefing and the handover of the test sets, we separated in two groups and went for a short pre-lunch ride. The road bike team was really motivated and went about 30 kilometers in just 55 minutes. You can check out the STRAVA track of the first ride here: www.strava.com/activities/377236070.
The mountain bike team rode at the test track area next to the event area with our special off-road tour guide David from the Focus X-BIONIC® Team.
After the lunch break, the road bike team started a longer tour with 60 kilometers across the beautiful Bodensee area next to Friedrichshafen. Everyone liked the perfect cycling conditions and was happy with the test set of our brand new Twyce gear and the YUT:AS project. Check out the second road bike tour here: www.strava.com/activities/377236499.
The mountain bikers had fun as well and returned happy from the second test ride. The final thermo scan with a unique scan for each participant was a nice feature and visualised the temperature distribution. You can see it in our Facebook gallery.
Eurobike impressionsThe new X-BIONIC® Twyce VideoNew X-BIONIC® Bike Wear Catalogue
Some weeks ago we met again nice people here in Wollerau for another edition of our X-PerienceDays series. About 20 fans were selected among lots of applications and joined our off-road event. Our special guests this time were the mountain bike guides from the Focus X-BIONIC® Team and Roman Zirwen who is a specialist for orthopaedics, sports osteopathy, acupuncture and preventive medicine.
Before we started our mountain bike tour, our guests got special insights to our company and the product development department. Roman Zirwen, our medical specialist, gave a short introduction to the problem areas of the body, especially for cyclists. He showed some nice and easy to learn exercises every cyclist can do regularly to keep the body in a good shape for cycling.
After every participant received its test equipment, the guides gave a short introduction to the planned route and the tour started. After the first part of the cycling track we met for a short break and our guests could eat a little snack and refill their bottles.
After the group returned to our company, we offered a delicious meal and the successful test day was finished. The next test day will be at the Eurobike Demo Day at the end of August in Friedrichshafen (GER). The next X-PerienceDay in Wollerau will be at the 12 September with running and road bike.
Your skin is on fire. A shiver shudder travels up your spine. You’re breaking ground no one before you has dared to explore. You’re testing first-hand the latest X-BIONIC® innovations — without knowing what they are doing to you! Unravel the mystery of patent EP 2640208 B1 and report back. Are you ready? Then apply now! The application period to become one of the 40 exclusive testers is well under way.
The benefits of our YUT:AS (YOU TELL US) Experiment
X-BIONIC® brings you an exclusive Eurobike Demo Day (normally only our dealers get access). As a participant, you will extensively test brand-new X-BIONIC® innovations and experience the prototypes before launch. Try out our bike-wear all day, anywhere on the course — use your own bike or the latest test bikes from renowned manufacturers.
Free entry ticket for the EUROBIKE Demo Day.
Be among the first to experience the brand-new X-BIONIC® innovation live.
The 31st edition of the legendary Challenge Roth (GER) last Sunday was another successful competition for X-BIONIC® Athlete Timo Bracht. He finished 31 seconds behind his last years victory time in 7:56:31h – only 5 minutes behind winner Nils Frommhold who showed an outstanding bike performance and was unbeatable this year.
The race started early in the morning at 6:30 am. Timo was in the leading swim group and started very fast on the bike. During the cycling, the later winner showed an extraordinary performance with one of the best long distance bike times ever and Timo lost about 11 minutes to him.
But Timo did not give up the fight and got 6 minutes back during the final run. Timo ran the fastest marathon but was not able to close the gap to the leader. Although he could not defend his title, Timo was happy with his race performance: “Today I had a very good race, but Nils showed a better performance that I could not beat this year” mentioned Timo after the race.
Timo’s team-mate Horst Reichel who started for the very first time in Roth had a bad day. Due to health problems he could not eat anything during the race and kept far behind his own expectations. But he said that he will return to Roth and is motivated for his comeback next year.
We wish both athletes to recover well after this hard competition – have a good preparation time for the next events!