X-BIONIC® meets Tour de Suisse 2013

ByComm Unity Posted Jun 14, 2013

X-BIONIC® meets Tour de Suisse 2013

Every year in June the international road bike professionals compete at the Tour de Suisse. For most of them this race is a good preparation for the upcoming Tour de France two weeks later.

This year´s edition of the Tour de Suisse  passed Wollerau at it´s 6th stage, where the home of X-BIONIC® is located. We decided to watch the Tour de Suisse racers live and supported them while riding uphill. It was a big pleasure to us when the field came up to Schindellegi, where we supported the riders with lots of other spectators. The front of the race had a gap of 13 minutes to the main field and nearly kept this until the finish in Meilen.

Gregory RastGregory Rast | Petit Brun via Compfight

The local hero from Switzerland Gregory Rast finally won the race with a sprint of the four runaways. Peter Sagan won the mass sprint of the main field about 10 minutes after the winner. Now just watch and enjoy our photos from the race!

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ByComm Unity Posted Jun 14, 2013

#hashtag us on Facebook!

On Wednesday 12th of June 2013 Facebook introduced one of the best social media features there is: hashtags. This conversation tool has a long tradition in other social media networks like Twitter, Instagram or Google+. Hashtags are available for users to mark their content with specific tags to become part of public conversations. A #hashtag is a word starting with the symbol „#“ followed by a word, for example „#xbionic“. See our first Facebook article with this feature:

Hashtags on Facebook

Hashtags on Facebook

If you click on one of the hashtags #fotoshooting or #xbionic, a popup window opens with search results, that contain all articles with the hashtag you clicked on. That means an article gets more visibility in different public conversations if it has more hashtags. You can also search for hashtag conversations with the regular Facebook search tool above the content.

That works also on Twitter and Instagram and has the same effect in these networks. See the examples with the hashtag #xbionic:

Hashtags on Twitter

Hashtags on Twitter

Hashtags on Instagram

Hashtags with #xbionic at Instagram
Image by ramlekrub

Google+ launched hashtags only a couple of weeks before, see the following example with different clickable hashtags:

Hashtags on Google+

Hashtags on Google+
Image by pi mo

With rolling out hashtags on Facebook, this cool feature finally arrived in all important social media networks. That makes it easier for you to find the content you are searching for and to discover the whole content from another point of view.

Now it´s up to you: Mark your content with #xbionic, #xsocks or #xnutrio to show us your daily activities with your favorite brand!

Instagram images with #xbionic:

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ByComm Unity Posted May 29, 2013

Instagram for beginners

Instagram is an image based social network. One typical feature of all uploaded images is, that they are all square shaped and often added with a special color filter. Every image can be tagged just like Twitter posts with hashtags. That makes it easier for users to find images with a special content or topic. A lot of our fans add the hashtag #xbionic to every image they upload. These pictures can also get likes or comments from other users. Here is an example photo from our own stream:

X-BIONIC® at Instagram

Photos with the hashtag #xbionic displayed at Instagram

For a better usability you may also use Statigram at your desktop computer, it is an Instagram web viewer for a better experience and handling in a web browser. Instagram was primarily developed for mobile devices to take pictures and upload them instantly. Statigram is the better way to browse and search through the images at Instagrams at home on your PC or Mac. Here is the same image from above displayed at Statigram:

Photos with the hashtag #xbionic displayed at Statigram

Photos with the hashtag #xbionic displayed at Statigram

If you want to get a complete step by step guide, how to use Instagram, read this extensive article by Mashable.

If you want to download the app for your mobile device, just visit your appstore:

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iOS Appstore

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Windows Phone Appstore

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If you own a Windows phone, check out the best unofficial apps for Instagram, presented by CNET.

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Finally check out the photos that were taken by Instagram users, who added the hashtag #xbionic:

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Instagram

ByComm Unity Posted May 28, 2013

Welcome to X-PERIENCE – the new X-BIONIC® blog

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X-BIONIC® joined a lot of online social networks in the past few years. It’s a part of our daily business and helps us to keep connected with you – our fans and customers. It offers a new kind of communication: direct, visible and just in time. Social networks are still a developing story and grow day by day.

Therefore we decided to create this blog to merge all our social media streams in one place. Another intention of this blog was to show our social media content to everyone who is not part of a social network yet. It is a nice opportunity to get our messages viral and to show all our activities in one place: here!

We will also bring exclusive news and views behind the scenes of X-BIONIC® to you and interesting news and trends from the social media world.

But there is still another project, we want to realize with this blog – stay tuned to find out, what that feature will be – we will announce it in a few weeks! If you have an idea, what this could be, just write your hint in the comments below.

Finally we want to give you a short overview about the categories at X-PERIENCE:

  • News and more – The latest stuff from X-BIONIC® and the social media world
  • Social Stream – Many social media channels we use in one place – shown in a stream with the latest posts
  • Media – That category shows the latest videos and images of X-BIONIC®
  • Events – Displays upcoming events
  • About – Who we are and where you can find us

Do you have any suggestions for us about what topics or categories you want? Just write a the comment below, we are curious about your ideas!

Happy reading and commenting!

ByComm Unity Posted May 26, 2013

X-BIONIC® TeamRide

In April 2013 we started our first TeamRide ever. We planned this event to ride with our fans near Wollerau. The meeting point in Pfaeffikon (SZ) at the train station was a good place to gather and so we met there at the 14th of April 2013 at 10 am. The weather was perfect and the sun kept shining the during whole tour. The ride was planned for 105 kilometers, but we also offered a shorter version of 65 kilometers.

After our start we went over the Lake of Zuerich to Rapperswil and kept riding along the shore directly to Zurich. There we found a good place at the harbor for our break after the first 35 kilometers  After this nice relaxing break the second part was also along the southern shore at the lake straight back to Pfaeffikon. Some of the team had ridden enough and signed off, but a small group of five kept going for 40 more kilometers around the east side of the lake.

Finally everyone was happy with the tour and we will keep this event alive. If you like to join the next TeamRide too, check our Facebook page and stay up to date for the next tour or just  write an email to us. See you!