More than 40 bike athletes faced off with secret X-BIONIC® prototypes. Without knowing what it would do to them, they put the innovation against their skin – then sent out their honest assessment on social media. Just the way it should be. Because every X-BIONIC® product also has to convince the harshest testers in the world: the bike athletes themselves. Check out the video from our Event at the Eurobike Demo Day ...

Read More →

The biggest cycling show in Europe opened the gates this week and started with the Demo Day. X-BIONIC® was there as usual to present the latest products and to offer test sets featuring the YUT:AS secret. We invited 40 exclusive selected participants among all applications we received for this great event. Everyone was excited about the upcoming tests and the weather looked promising too. After a short briefing and the handover of the test sets, we separated in two groups and went for a short pre-lunch ride. The road bike team was really motivated and went about 30 kilometers in just 55 minutes.  You can check out the STRAVA track of the first ride here: www.strava.com/activities/377236070. The mountain bike team rode at the test track area next to the event area with our special off-road tour guide David from the Focus X-BIONIC® Team. After the lunch break, the road bike team started a ...

Read More →

The Eurobike Demo Day 2014 was a big success for us: Our brand new X-BIONIC® for Automobili Lamborghini SuperSportsWear was one of the most asked novelties at the Eurobike event one day before the fair starts. The Limited Huracán Edition was a big succes and you could see it everywhere across the Demo Day test area. The yellow color was outstanding and a flashy signal during the grey and rainy day. Our test team members from Germany, Switzerland and Austria were very happy with the popular Huracán test sets. Most of them wanted to keep and buy it, but the desirable bike sets are still prototype versions and not ready for sale yet. Beside our invited visitors who got an exclusive entry, lots of journalists and other bike specialists could test our new bike wear. Although the weather wasn’t that perfect with lots of rain showers and temperatures below 20 degrees, the feedback about the ...

Read More →

Every year Friedrichshafen becomes the bike Mecca in Europe and opens the gates to the annual Eurobike, the biggest trade show for the cycling industry in Europe. It is also a very important date for the whole cycling press and bike fans worldwide. The German city located at the Bodensee hosts this exhibition for all kinds of bikes, parts and clothing manufacturers every year. Visitors, fans and journalists get complete insights to the latest products and new trends for the upcoming cycling season. The X-BIONIC® booth is located in hall B5, stand 602. Visit us on Saturday 30th of August, when the fair is opened to public visitors! Find more information about the Eurobike below inside the guide tab. On Tuesday, one day before the exhibition starts, journalists get an exclusive entry at the Demo Day and can test new bikes, parts and accessories. X-BIONIC® will be there as well with a nice and great booth area and offer test sets to the audience and our test team members. This ...

Read More →