More than 40 bike athletes faced off with secret X-BIONIC® prototypes. Without knowing what it would do to them, they put the innovation against their skin – then sent out their honest assessment on social media. Just the way it should be. Because every X-BIONIC® product also has to convince the harshest testers in the world: the bike athletes themselves.
Check out the video from our Event at the Eurobike Demo Day
The biggest cycling show in Europe opened the gates this week and started with the Demo Day. X-BIONIC® was there as usual to present the latest products and to offer test sets featuring the YUT:AS secret. We invited 40 exclusive selected participants among all applications we received for this great event. Everyone was excited about the upcoming tests and the weather looked promising too.
After a short briefing and the handover of the test sets, we separated in two groups and went for a short pre-lunch ride. The road bike team was really motivated and went about 30 kilometers in just 55 minutes. You can check out the STRAVA track of the first ride here: www.strava.com/activities/377236070.
The mountain bike team rode at the test track area next to the event area with our special off-road tour guide David from the Focus X-BIONIC® Team.
After the lunch break, the road bike team started a longer tour with 60 kilometers across the beautiful Bodensee area next to Friedrichshafen. Everyone liked the perfect cycling conditions and was happy with the test set of our brand new Twyce gear and the YUT:AS project. Check out the second road bike tour here: www.strava.com/activities/377236499.
The mountain bikers had fun as well and returned happy from the second test ride. The final thermo scan with a unique scan for each participant was a nice feature and visualised the temperature distribution. You can see it in our Facebook gallery.
Eurobike impressionsThe new X-BIONIC® Twyce VideoNew X-BIONIC® Bike Wear Catalogue
The Eurobike Demo Day 2014 was a big success for us: Our brand new X-BIONIC® for Automobili Lamborghini SuperSportsWear was one of the most asked novelties at the Eurobike event one day before the fair starts. The Limited Huracán Edition was a big succes and you could see it everywhere across the Demo Day test area. The yellow color was outstanding and a flashy signal during the grey and rainy day.
Our test team members from Germany, Switzerland and Austria were very happy with the popular Huracán test sets. Most of them wanted to keep and buy it, but the desirable bike sets are still prototype versions and not ready for sale yet. Beside our invited visitors who got an exclusive entry, lots of journalists and other bike specialists could test our new bike wear.
Although the weather wasn’t that perfect with lots of rain showers and temperatures below 20 degrees, the feedback about the test sets was great. The X-BIONIC® technologies worked and our slogan “Cools when you sweat, warms when you’re cold” was proved again. One participant told us: “I usually freeze very quickly, but with this set, I had a very pleasant feeling during the whole day, I love it!”
Ironman champion Horst Reichel and several Cycling World Champion Hanka Kupfernagel visited us and went for some rides with our test team. They have talked about their latest competitions, training and gave the Demo Day participants some helpful advices.
We are now excited about the next four days at the Eurobike 2014. Visit us on Saturday during the public visitors day in hall B5, stand 602. Find more information about the Eurobike 2014 with opening hours and a hall overview in our fair preview.
Every year Friedrichshafen becomes the bike Mecca in Europe and opens the gates to the annual Eurobike, the biggest trade show for the cycling industry in Europe. It is also a very important date for the whole cycling press and bike fans worldwide. The German city located at the Bodensee hosts this exhibition for all kinds of bikes, parts and clothing manufacturers every year. Visitors, fans and journalists get complete insights to the latest products and new trends for the upcoming cycling season.
The X-BIONIC® booth is located in hall B5, stand 602. Visit us on Saturday 30th of August, when the fair is opened to public visitors! Find more information about the Eurobike below inside the guide tab.
On Tuesday, one day before the exhibition starts, journalists get an exclusive entry at the Demo Day and can test new bikes, parts and accessories. X-BIONIC® will be there as well with a nice and great booth area and offer test sets to the audience and our test team members. This year the brand new Supersportswear X-BIONIC® for Automobili Lamborghini products will be shown at our booth and the Limited Huracán Edition bike wear can be tested by every visitor. Ironman winner Horst Reichel and multiple cycling world champion Hanka Kupfernagel will visit us at the Eurobike and go for a ride with our test team at the Demo Day.
This year we had again a huge amount of applications for the Demo Day: Almost 600 X-BIONIC® fans applied for one of the exclusive 40 slots. They were selected from our internal jury and will get the limited entry and an interesting look behind the scenes. If you missed the invitation of tenders and want to become a test team member for 2015, just send us your application and a meaningful photo of you with our contact form below. Good luck for you!
We will support you with lots of new photos and videos from the Eurobike within the next days, stay tuned!
Gallery 2013VideoOfficial Eurobike GuideSTRAVADemo Day 2015 application
Find out more about the X-BIONIC® for Automobili Lamborghini and the Limited Huracan Edition by clicking on the image below.