More than 40 bike athletes faced off with secret X-BIONIC® prototypes. Without knowing what it would do to them, they put the innovation against their skin – then sent out their honest assessment on social media. Just the way it should be. Because every X-BIONIC® product also has to convince the harshest testers in the world: the bike athletes themselves.
Check out the video from our Event at the Eurobike Demo Day
The biggest cycling show in Europe opened the gates this week and started with the Demo Day. X-BIONIC® was there as usual to present the latest products and to offer test sets featuring the YUT:AS secret. We invited 40 exclusive selected participants among all applications we received for this great event. Everyone was excited about the upcoming tests and the weather looked promising too.
After a short briefing and the handover of the test sets, we separated in two groups and went for a short pre-lunch ride. The road bike team was really motivated and went about 30 kilometers in just 55 minutes. You can check out the STRAVA track of the first ride here: www.strava.com/activities/377236070.
The mountain bike team rode at the test track area next to the event area with our special off-road tour guide David from the Focus X-BIONIC® Team.
After the lunch break, the road bike team started a longer tour with 60 kilometers across the beautiful Bodensee area next to Friedrichshafen. Everyone liked the perfect cycling conditions and was happy with the test set of our brand new Twyce gear and the YUT:AS project. Check out the second road bike tour here: www.strava.com/activities/377236499.
The mountain bikers had fun as well and returned happy from the second test ride. The final thermo scan with a unique scan for each participant was a nice feature and visualised the temperature distribution. You can see it in our Facebook gallery.
Your skin is on fire. A shiver shudder travels up your spine. You’re breaking ground no one before you has dared to explore. You’re testing first-hand the latest X-BIONIC® innovations — without knowing what they are doing to you! Unravel the mystery of patent EP 2640208 B1 and report back. Are you ready? Then apply now! The application period to become one of the 40 exclusive testers is well under way.
X-BIONIC® brings you an exclusive Eurobike Demo Day (normally only our dealers get access). As a participant, you will extensively test brand-new X-BIONIC® innovations and experience the prototypes before launch. Try out our bike-wear all day, anywhere on the course — use your own bike or the latest test bikes from renowned manufacturers.
Today is the third exhibition day of the Eurobike 2014 and the X-BIONIC® family met a lot of interesting people the past few days. Today we are looking forward to the final trade fair day and the public visitors day tomorrow. We also met the Red Devil yesterday, he is the international cycling mascot, just have a look inside the booth gallery:
If you are planning to go to Friedrichshafen, visit our booth in hall B5 stand 602. For a better orientation just have a look at our Eurobike 2014 Preview that contains all necessary information for the event.