Yellow invaders: X-BIONIC® occupied Demo Day 2014

The Eurobike Demo Day 2014 was a big success for us: Our brand new X-BIONIC® for Automobili Lamborghini SuperSportsWear was one of the most asked novelties at the Eurobike event one day before the fair starts. The Limited Huracán Edition was a big succes and you could see it everywhere across the Demo Day test area. The yellow color was outstanding and a flashy signal during the grey and rainy day.

Our test team members from Germany, Switzerland and Austria were very happy with the popular Huracán test sets. Most of them wanted to keep and buy it, but the desirable bike sets are still prototype versions and not ready for sale yet. Beside our invited visitors who got an exclusive entry, lots of journalists and other bike specialists could test our new bike wear.

Although the weather wasn’t that perfect with lots of rain showers and temperatures below 20 degrees, the feedback about the test sets was great. The X-BIONIC® technologies worked and our slogan “Cools when you sweat, warms when you’re cold” was proved again. One participant told us: “I usually freeze very quickly, but with this set, I had a very pleasant feeling during the whole day, I love it!”

Ironman champion Horst Reichel and several Cycling World Champion Hanka Kupfernagel visited us and went for some rides with our test team. They have talked about their latest competitions, training and gave the Demo Day participants some helpful advices.

We are now excited about the next four days at the Eurobike 2014. Visit us on Saturday during the public visitors day in hall B5, stand 602. Find more information about the Eurobike 2014 with opening hours and a hall overview in our fair preview.

Demo Day – Roadbike Gallery

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Demo Day – MTB Gallery”

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Selfie MachineHorst Reichel

Learn more about the Limited Hurácan Edition and X-BIONIC® for Automobili Lamborghini at www.x-bionic.com/lamborghini.

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  1. […] week we had a lot of fun with our test team at the Eurobike Demo Day. We could make some nice footage there at the on- and offroad test track. Now enjoy and share the […]